The follow-up of prospects into contacts and then customers remains easy in Zoho CRM, even for companies managing a large number of potential customers from different sources.

For example, an electronic equipment manufacturer can be instantly alerted when a potential customer listed in the CRM software identifies it, mentions it on Facebook, or gives its opinion on other social networks. This allows the marketing agent or sales team in charge of this profile to respond quickly, which has a positive impact on the company’s image with potential customers and those following the exchange. This responsiveness can lead to increased commitment from the prospect and even turn them into a regular customer.