With Zoho CRM, customer relationships reach a new level of personalization that benefits each business. The software provides businesses with all the features they need to increase customer engagement, improve return on investment, and maximize sales operations. These tools work together to manage the progression of leads in the sales funnel. Some of the operations Zoho CRM performs include:

  • B2B email marketing

  • B2B prospecting

  • Lead capture

  • Lead nurturing

  • Monitoring interactions with prospects

  • Segmentation

  • Automated transfer of mature prospects to the sales team