Mathieu Bédard
Chief Marketing Officer
Effective email campaigns require attention to detail and adherence to best practices to ensure high deliverability and engagement rates. When using Zoho Campaigns, it’s essential to avoid common pitfalls that can undermine your efforts. Following these practical tips can enhance your email content, ensure it reaches your audience effectively, and improve overall campaign performance. Here are some key best practices to consider for crafting successful email campaigns.
Best Practices:
Avoid Shortened URLs: Use the full destination URL for hyperlinks to prevent redirection issues. Hyperlink the full URL to text or images directly within the editor.
Validate Your URLs: Double-check that all URLs in your emails are valid and complete. Invalid or incomplete URLs can lead to your emails being marked as spam. Utilize link validation features to ensure your URLs are correct.
Optimize Image Sizes: Keep your images under 1MB in size to prevent slow loading times or improper display. Use image editing tools to help resize and optimize images.
Include Plain Text: Ensure your emails have a balance of images and plain text. Some recipients may have image blocking enabled, and email providers might block image-only emails. Including plain text ensures that your message is still conveyed even if images are blocked.
Add Alternative Text for Images: Always add alternative text to images. This text appears if the images do not load, providing essential context to your recipients. You can easily add alternative text in the image properties section when you upload images.
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