Mathieu Bédard

Marketing Director

My professional philosophy is based on the idea that the value we bring to our customers must be at the heart of everything we do. I believe in the importance of personalized support and education, to enable companies to achieve sustainable growth through effective digital marketing strategies. My mission is to transform complex objectives into concrete results while remaining attentive to the needs of each individual. Trust, transparency, and continuous optimization are pillars of my professional approach.

What is your role, and what do you do at BSP?

Marketing Director – As Marketing Director at BSP, I oversee global marketing strategies, including managing advertising campaigns, website maintenance and lead generation. I also lead the implementation of Zoho marketing applications for our clients and contribute to their success with services such as website design and the development of custom marketing strategies. My role combines strategic vision, technical expertise and customer support.

What excites you most about your work?

What I am most passionate about in my job is helping companies achieve sustainable growth by optimizing their marketing. I like to provide concrete solutions that generate value and measurable results for my clients. What is particularly important to me is to support and educate them throughout the process, so that they master the tools and strategies necessary to succeed in the long term.

What’s one surprising fact about you that people might not know?

A surprising fact about me is that I used to be a professional photographer for a magazine. That experience allowed me to develop an artistic eye and a keen attention to detail, skills that I still apply in my current role.

What do you enjoy doing when you’re not at work?

My favorite thing to do is spend time with my family and kids. Outside of work, I enjoy watching hockey games with friends, hiking, doing home projects like small renovations, and watching movies. These simple moments are a way for me to relax and recharge.

Certifications & Badges

  • Zoho Marketing Automation certification – Certified Marketing Associate

  • Zoho Campaigns certification – Certified Email Marketer

  • Zoho Survey certification – Certified Associate

  • Zoho Social certification – Certified Associate