Zoho CRM

With Zoho CRM, customer relationships reach a new level of personalization that benefits each business. The software provides businesses with all the features they need to increase customer engagement, improve return on investment, and maximize sales operations. These tools work together to manage the progression of leads in the sales funnel. Some of the operations Zoho CRM performs include:

With its high level of automation, Zoho CRM can monitor and grade thousands of leads at the same time, even if the data is in different formats. It has exceptional computing power and automation capabilities, which simplify complex and time-consuming operations such as lead routing, automated reminders, and lead scoring.

Since 2018, Zoho CRM has been equipped with an artificial intelligence called Zia. This AI acts as an intuitive business assistant that easily integrates with the user’s marketing tools. It is available on both the web and mobile versions of the CRM software and can be easily accessed from a smartphone. Zia delivers results in seconds.

The follow-up of prospects into contacts and then customers remains easy in Zoho CRM, even for companies managing a large number of potential customers from different sources.

For example, an electronic equipment manufacturer can be instantly alerted when a potential customer listed in the CRM software identifies it, mentions it on Facebook, or gives its opinion on other social networks. This allows the marketing agent or sales team in charge of this profile to respond quickly, which has a positive impact on the company’s image with potential customers and those following the exchange. This responsiveness can lead to increased commitment from the prospect and even turn them into a regular customer.

Companies with a CRM unanimously agree that it has transformed the way they do business. The following data is particularly striking:

An optimized user experience builds customer loyalty.

According to information collected by ClickFox in 2020, 33% of respondents value 24/7 customer service and give their loyalty to brands that offer such a service. 20% of customers are receptive to rewards for purchases, while personalized products and exclusive offers attract 11% and 12% of respondents, respectively.

Customers are willing to pay more for better service.

In an American Express study, the correlation between the quality of the customer relationship and the volume of purchases is undeniable. Over 33% of respondents are willing to spend 5% more with a company that provides excellent customer service, and nearly 15% agree to increase their purchases by 20% in exchange for an impeccable customer experience.

Companies recognize the multiple benefits of CRM.

Based on a sample of 500 companies, Tech News World identified 10 proven benefits of using a CRM, with improving service and customer relationship management ranking first. Business users also report increased customer satisfaction, increased business opportunities, optimized marketing campaigns, increased sales, and reduced costs.