{"id":3774,"date":"2021-05-12T10:14:14","date_gmt":"2021-05-12T14:14:14","guid":{"rendered":"https:\/\/bspcorp.co\/2021\/05\/12\/crm-17-faits-saillants-pour-votre-entreprise-en-ligne\/"},"modified":"2023-09-20T14:38:04","modified_gmt":"2023-09-20T18:38:04","slug":"crm-16-highlights-for-your-online-business","status":"publish","type":"post","link":"https:\/\/bspcorp.co\/en\/2021\/05\/12\/crm-16-highlights-for-your-online-business\/","title":{"rendered":"CRM: 16 highlights for your online business"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:12px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.14;\">Is it Complicated? Maybe, but the Benefits are Worth it!<\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p><span style=\"font-weight: 400;\">A Customer Relationship Management (CRM) solution is a <strong>cloud-based solution that meets the needs of online merchants<\/strong>. A modern CRM solution helps online merchants develop cross-channel strategies, while traditional CRMs were designed to support sales teams in customer relations. With the ability to precisely profile customers through modeled data, a CRM offers much more than just tracking orders.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:12px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:32;line-height:1.26;\">Benefits of a CRM<\/h3><\/div><ul style=\"--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:17.6px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-numbered\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">1<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">The CRM industry is valued at $36 billion and growing, with projections of exceeding $40 billion in 2020 as CRM designers cater to the rapidly growing e-commerce market.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">2<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">CRM solutions have one of the highest growth rates, with an estimated 27% of all cloud computing solutions being CRMs.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">3<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">A CRM can deliver an impressive return on investment (ROI) of 245%, with a recent study showing $5 return for every $1 invested (Forrester).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">4<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">87% of CRM solutions are hosted in the cloud, providing real-time access and data security from any location (Software Advice).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">5<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Mobile CRMs can increase sales quotas by 65%, compared to just 22% for non-mobile solutions (Innoppl Technologies).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">6<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">The cost of customer service can be reduced by 40% with the right CRM solution (Microsoft).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">7<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Companies using a CRM have improved customer relations by 74% (Super Office).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">8<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">The adoption rate of CRM solutions is growing, with 26% of businesses opting for cloud-based solutions (Customer Think).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">9<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Integrating a tailored CRM solution can increase revenue by 41% within 36 months (Information Age).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">10<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Teams using a CRM have a 47% better conversion rate with nurtured prospects and customers (HubSpot).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">11<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">A CRM can improve the cash value of a business by 40% in the event of a sale or merger (Big Contacts).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">12<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">The cost of prospecting decreases by 23% with a CRM in place (Super Office).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">13<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Businesses improve customer retention by 26% with a CRM (Client Look).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">14<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Mass mailing is a popular CRM functionality, with apps like Zoho Campaigns being in high demand (Forbes).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">15<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">More than 70% of companies using a CRM have adopted it as a customer service tool, rather than for lead generation (Tech News World).<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">16<\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">The use of mobile CRM is growing rapidly, with studies projecting a 500% increase in companies using CRMs by 2020. Mobile CRMs also improve business productivity by up to 20% (Forbes).<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><p><span style=\"font-weight: 400;\">In conclusion, a CRM is a must-have for businesses looking to improve their customer relations, reduce costs, and increase revenue. With so many benefits, you would be crazy to miss out!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Suspendisse id lobortis mauris. Nunc at orci sem. Aliquam nec felis sit amet tortor pellentesque cursus quis.<\/p>\n","protected":false},"author":5,"featured_media":3775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM: 16 highlights for your online business - BSP | Zoho Premium Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bspcorp.co\/en\/2021\/05\/12\/crm-16-highlights-for-your-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM: 16 highlights for your online business - BSP | Zoho Premium Partner\" \/>\n<meta property=\"og:description\" content=\"Suspendisse id lobortis mauris. 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