{"id":3731,"date":"2021-05-06T14:29:48","date_gmt":"2021-05-06T18:29:48","guid":{"rendered":"https:\/\/bspcorp.co\/?p=3731"},"modified":"2023-09-20T14:38:07","modified_gmt":"2023-09-20T18:38:07","slug":"increase-customer-retention-with-a-crm","status":"publish","type":"post","link":"https:\/\/bspcorp.co\/en\/2021\/05\/06\/increase-customer-retention-with-a-crm\/","title":{"rendered":"Increase customer retention with a CRM"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;--awb-margin-top-small:12px;--awb-margin-right-small:0px;--awb-margin-bottom-small:24px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.14;\"><span style=\"font-weight: 400;\">What is the impact of CRM in business?<\/span><\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p><span style=\"font-weight: 400;\">Let&#8217;s talk about statistics! I want to share with you an idea that is changing the way we manage relationships with our prospects and customers. Let&#8217;s take a step back. The study dates back to 2001, which is almost 20 years ago. Benjamin Mucci discussed the impact of a CRM (Customer Relationship Management) system on business.<\/span><\/p>\n<\/div><ul style=\"--awb-iconcolor:var(--awb-color5);--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-mkb-plus\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">A 5% increase in customer retention rate can result in a 60% increase in profits over a 5-year period.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon icon-mkb-plus\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">The implementation of technology infrastructure for CRM management ranks third in importance. This applies to both medium-sized and large companies.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;--awb-margin-top:30px;\"><p><span style=\"font-weight: 400;\">These statistics highlight the importance of a CRM system in many companies. Another statistic that I found particularly thought-provoking is the study conducted by the Rockefeller Foundation on why customers leave a supplier, we learned that:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">14% left because their complaint was not addressed<\/span><br \/>\n<span style=\"font-weight: 400;\">9% left because of competition<\/span><br \/>\n<span style=\"font-weight: 400;\">9% left due to a change of location<\/span><br \/>\n<span style=\"font-weight: 400;\">68% left for no specific reason<\/span><\/p>\n<p><b>Do you think it&#8217;s possible to do without a CRM in 2018?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">These figures clearly demonstrate the importance of managing your customers, even if no service or after-sales support is requested. It&#8217;s essential to pay attention to your customers after the sale has been made and to manage service and support proactively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The conclusion of this is straightforward:<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:left;\"><blockquote>\n<p><span style=\"font-weight: 400;\">\u201cNow that the need for customer relationship management has been firmly established, it is important to take a step back and understand its implications for the company and for the marketing sector. As we have seen, it is essential to view CRM as a fully integrated tool in sales and marketing strategies, not just as a standalone tool.\u201d<\/span><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:left;--awb-margin-top:30px;\"><p><span style=\"font-weight: 400;\">At BSP, we believe that it&#8217;s important to manage customer relationships, regardless of the type of business you run. If you have any questions, feel free to contact us with just one click.<\/span><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-top:16px;\" target=\"_self\" href=\"en\/contact\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contact-us<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Suspendisse id lobortis mauris. Nunc at orci sem. Aliquam nec felis sit amet tortor pellentesque cursus quis.<\/p>\n","protected":false},"author":5,"featured_media":3734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase customer retention with a CRM - BSP | Zoho Premium Partner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bspcorp.co\/en\/2021\/05\/06\/increase-customer-retention-with-a-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase customer retention with a CRM - BSP | Zoho Premium Partner\" \/>\n<meta property=\"og:description\" content=\"Suspendisse id lobortis mauris. 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